Credit Union Growth Strategies: 2007

Note: This Event has Happened in the Past

The feedback sheets said it all. This seminar was VERY successful. Thanks to all who came out (our partners and credit unions).

STAY TUNED FOR ANOTHER EVENT!

The goal is simple. SIT and a few of our partners are conducting a CREDIT UNION SEMINAR to expose and understand various growth strategies that can be employed. There's no boring demos – no fluffy sales talk – and it's quick paced (30 minutes per speaker). The focus is squarely on growth.

You can click on the PDF invitation/agenda or view the credit union seminar agenda outined below. Don't forget to RSVP!

• To attend this seminar you must RSVP to David MacKenzie at 905-640-0808 x383, or email David at davem@stratinfotech.com
• Introductions and Opening Remarks
  10:00-10:15AM
  –Patrick Lannigan, VP Marketing, SIT
• Demographic Segment Marketing for Credit Unions
  10:15-10:45
  How to target and develop new business from various demographic segments.
  –Beth Bruesch, GM, Mitchell and District Credit Union
• Using Google to Develop New Business
  10:45-11:15
  Google has a number of free and pay-for tools available for your credit union to help develop new business. Jason shares his experiences in using these tools.
  –Jason Nicolaidis, Marketing Communications Specialist, SIT
• Using One-to-One Marketing to Impact Growth
  11:15-11:45
  Some financial institutions are able to accurately measure the impact of their marketing efforts and refine those efforts to have maximum impact on revenue. Our speaker expains how.
  –Cam Shapansky, Partner, Blue North Strategies
• 11:45-12:00
  Lunch served (15 minute break before speakers start again).
• Getting Your Employees to Market and Sell using CRM
  12:00-12:30
  CRM is often viewed as a technology when it is, in fact, a "management decision". Getting your employees to help "sell" at the front line can be challenging. Chris gives examples of how CRM can help make this happen.
  –Chris Palmer, CEO, NeoCog
• Growing New Business & Wallet Share using the Web
  12:30-1:00
  We'll discuss strategies, with specific examples, of growing your new business and wallet share using the web and web banking technology.
  –Patrick Lannigan, VP Marketing, SIT
• All speakers will be available for up to one hour after the credit union seminar to answer any questions you have and/or exchange business contact information.