Enterprise Magazine

Enterprise Magazine Advertisement?

At SIT, we've never spent big money on advertising or expensive giveaways. That's not our style. We'd much rather develop our word-of-mouth and industry reputation to help us make gains.

We debated placing an ad or two in Enterprise Magazine because we were impressed with the quality of the magazine itself. Yet we could see no compelling reason to advertise. After all, we're happy with the word-of-mouth business we're getting — so why advertise? Then someone at SIT came up with the idea that we should simply use the advertisement as a vehicle for announcing our latest customers. So that's what we did.

Below, you'll see an advertisement that ran in Enterprise Magazine during the month of January 2007.