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SIT on Twitter

SIT on Twitter

Twitter can be a great communication tool but there are a couple of challenges (which we believe) hinder wider corporate adoption. The first challenge is its name: Twitter? It sounds juvenile. And then there's the abuse by people and companies alike, who post too many "tweets" or irrelevant information. In the right hands, however, Twitter can be an excellent secondary or tertiary corporate communication platform.

A few of the reasons SIT decided to use Twitter are:

  • Twitter only allows a 140 character "update", which ensures a concise communiqué.
  • Twitter makes it very easy to post a quick update on an industry, regulatory, or corporate change (that may not be worthy of a website update) (e.g. new CEO at one of our customers, latest draft of legislation, etc.).
  • Twitter doesn't fill someone's inbox because subscribers to a Twitter account (like the stratinfotech Twitter account) can choose to view the tweets at their leisure
  • Our larger customers (like RBC, CIBC, Manulife, etc.) are beginning to use it as part of their overall communications platform.

SIT has adopted a Twitter posting policy to ensure that our "tweets" are relevant to the financial community we serve (of course this is our subjective opinion).

SIT's Future Use of Twitter

SIT is satisfied, at this time, with the privacy environment on the Twitter platform. If changes in the Twitter privacy landscape give us any cause for concern we'll simply stop using it.

SIT & other Social Media

Today SIT is using a combination of our website, Twitter, FeedBurner/RSS, and LinkedIn as part of SIT's overall communication platform.

Facebook: It Just Makes us Nervous

SIT created a "Strategic Information Technology" "fan page" on Facebook some time ago but we are very nervous about Facebook's rapid and confusing privacy changes. Until SIT gets more relaxed about our (and your) privacy concerns we will not be active on Facebook.

Twitter Updates

Below are the latest Twitter updates. This may not be as current as the updates on Twitter itself. To ensure you have the latest updates please visit SIT's Twitter channel: @stratinfotech.

 
 
 

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This page was created and/or refreshed on May 14, 2012 @ 15:39:22
by Strategic Information Technology (SIT) Ltd., Stouffville, Ontario, Canada
The page subject is: SIT > on Twitter

SIT on Twitter